Luxury Presence launches new tools for agents

Real estate marketing company Luxury Presence launched a new suite of lead-generation tools this week aimed at helping real estate agents, teams and brokerages scale the online presence of their businesses.

“We’ve been working on these tools for months, in anticipation of a market shift, to give our agents access to the best solutions for driving business growth in the current market environment,” said Malte Kramer, CEO and founder of Luxury Presence.

Among the new tools is On-Demand Ads, which is designed to help clients generate leads. The Home Valuation Tool helps agents in lead generation by adding it to a Luxury Presence website to boost conversion rates and also serve as a landing page.

When sellers enter their address and contact information on these websites, they will receive an estimate of their home cost and can contact an agent for an in-person evaluation.

Another tool in the suite is the Our Neighborhood Data interactive tool which gives potential clients real-time details about neighborhoods like the population, demographic and schools of a given area. The tool can also be added to Luxury Presence neighborhood pages, which the company says can boost SEO rankings and page engagement.

“These tools give agents access to the most sophisticated advertising strategies, executed on their behalf by our team of world-class marketers. It’s a service offering designed from the ground up to deliver the highest quality leads through both paid and organic channels at a very competitive price point,” Kramer added in the statement.

Luxury Presence recently has several of their websites selected in several categories of the 2022 RealTrends Website rankings.

In October last year, they launched Global Collective, a referral network for their top-producing agents and teams, comprising those members whose career sales average $1B.

The company, founded in 2016, operates through a SaaS model in the US and Canada and serves more than 6,000 clients today, according to the release.

In January 2022, the Los Angeles-based marketing company acquired WorkClout. In 2021, the company raised $25.9 million in a Series B round, led by Bessemer Venture Partners.

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