- Ticketmaster just canceled the general sale for Taylor Swift’s Eras Tour.
- It said it was due to “extraordinarily high demands” and “insufficient remaining ticket inventory.”
- Swift sold more than 2 million tickets to her first nationwide tour in four years on Tuesday alone.
Ticketmaster has officially canceled the general ticket sale for Taylor Swift’s Eras Tour that was supposed to happen Friday.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster tweeted Thursday.
Tickets for the highly anticipated tour went on sale on Tuesday for “Verified Fans,” or people Ticketmaster randomly chose from an application pool to be selected for presale.
In a statement shared on Ticketmaster’s website, the company said Swift’s tour sold over 2 million tickets during its verified-fan presale alone, more than any other artist in a single day.
“Based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing),” the statement reads. “That’s a stadium show every single night for the next 2.5 years.”
The later-that-day presale for Capital One cardholders was postponed until Wednesday after “unprecedented” demand for tickets nearly broke the website.
A few hours after that presale began, Ticketmaster posted an update that all presale inventory had been depleted.
Ticketmaster’s statement did not clarify how it ran out of inventory ahead of the general sale, only that a “Verified Fan” presale has never before “sparked so much attention or uninvited volume” — implying that Swift fans who were not preselected to receive codes still tried to buy tickets, overwhelming the website’s traffic capacity.
The Eras Tour was announced on the heels of Swift’s record-breaking 10th album “Midnights,” which smashed streaming records and sold more than 1 million copies in its first week.
It will be Swift’s first nationwide tour since the Reputation Stadium Tour in 2018. She was set to perform across Europe, Brazil, and the US in 2020 to promote her “Lover” album, but the festivals and concerts were canceled due to the coronavirus pandemic .
She has twice added more concert dates to the original Era’s Tour schedulebringing the total number of shows for the US leg up to 52. International dates have yet to be announced.
The Eras Tour kicks off on March 17, 2023, in Glendale, Arizona, and will visit many major cities across the US multiple times through August.
A representative for Swift did not immediately respond to Insider’s request for comment. A representative for Ticketmaster responded by redirecting Insider to the statement on its website.