supporting the next wave of creative entrepreneurs

Back when YPP began, YouTube had one creative format—the standard horizontal video—and one main source of revenue: ads. Fast forward to today, creators are continually testing the boundaries of expression, from 15-second vertical shorts, to 15-minute videos, to 15-hour live streams. And they’re building their businesses based on diversified revenue streams, from Fan Funding to brand sponsorships.

YouTube now offers 10 ways for our over 2M partners to make money. But we’re not done. Today, we’re expanding our partner program, meaning more creators and artists will have the opportunity to make money on YouTube across different creative formats.

Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding.

We also want to support creators who are even earlier in their YouTube journey, from gamers showing off their speed runs to trendsetting DIY makeup tutorials. A new level of YPP with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships. To reward creators across a range of formats, we’ll have paths for long-form, Shorts and Live creators to join this new tier in 2023. Stay tuned for more details.

To be clear, nothing will change with our existing criteria—creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. But these changes reflect the diversity of our growing creative community. Creators can choose the one option that best fits their channel while we maintain the same level of brand safety for advertisers. You can learn more here.

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